Golf is a sport that requires a lot of perseverance and determination. The position we are seeking to fill in requires the same. We are looking for a person who, besides having all the skills needed to accomplish his tasks, integrates easily with our young and dynamic team.

Golf Avenue dominates the Canadian market in online sales of golf equipment. Our business model out of the ordinary keeps us abreast of best practices and new web technologies. Our corporate culture encourages entrepreneurship and teamwork. The company is growing fast and more than doubled year over year in the past three years.

Responsibilities

Reporting directly to the founders, the e-commerce manager will be responsible for all e-commerce platforms of the company, their evolution, the definition and implementation of digital communication strategies aligned with the priorities and objectives determined by those who are responsible.

  • Ensure continuous improvement of the user experience and ensure the “avant-garde” of all platforms;
  • Manage the entire digital marketing team;
  • Develop and execute communication and marketing plans;
  • Develop and ensure the implementation of innovative and relevant digital strategies improving the acquisition and retention of customers;
  • Hire and manage the team to implement these strategies;
  • Accompany the leadership in the strategic thinking of a high-level areas for all brands owned by Golf Avenue;
  • Identify relevant tools and methodologies Golf Avenue should implement to achieve its objectives;
  • Manage the relationship with various technological partners;
  • Act as an expert and collaborate with professionals in the implementation, monitoring, measurement and optimization of organic SEO strategies (SEO) and Paid (SEM);
  • Establish and maintain relevant performance reports for all digital activities;
  • Analyze, monitor and constantly improve reporting capabilities to reflect the impact on objectives;
  • Be proactive in bringing new solutions to adjust strategies based on the results obtained;
  • Ensure growth and community involvement on social medias;
  • Help promote a stimulating work environment that recognize accomplishments and dedication;
  • Ensure the optimal use of resources regarding marketing efforts;

Qualifications and Requirements

  • Bachelor's degree in marketing, communications, e-commerce, information technology or any other relevant discipline;
  • Minimum of 5 years experience in a similar position;
  • Minimum of 3 years experience in managing digital projects / e-commerce;
  • Minimum of 2 years experience in team management;
  • Outsourcing personnel management experience - an asset;
  • Experience in launching and marketing of new products / services - an asset;
  • Have built and executed many integrated communication plans;
  • Extensive experience in SEO, SEM, online advertising buying & placement;
  • Excellent knowledge of Google Analytics, Google Adwords, DBM;
  • Good knowledge of Magento;
  • Thorough knowledge of mass email tools (eg. CakeMail, MailChimp or other);
  • Excellent knowledge of Excel / Office Suite / Google Spreadsheets;
  • Excellent understanding and experience using automation tools and CRM;
  • High resistance to stress and tight deadlines;
  • Be proactive and focused on achieving results;
  • Excellent organizational skills, abilities recognized interpersonal and team spirit;
  • Technology oriented and constantly looking for the latest trends;
  • Past or present experience in advertising agency - an asset;
  • Experience in traditional advertising (billboards, TV, radio, newspapers, etc.) - an asset;
  • Good understanding of AGILE methodologies - an asset;
  • Great understanding and experience using project management tools (eg. Asana, JIRA, etc.) - an asset;
  • Good understanding and interest for the Golf industry - an asset;
  • Bilingual oral and written (French and English) - Advanced level required;